Influence: The Psychology of Persuasion (Collins Business Essentials)

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by: Robert B. Cialdini

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Binding: Paperback
Dewey Decimal Number: 153.852
EAN: 9780061241895
Edition: Revised
ISBN: 006124189X
Label: Collins Business
Manufacturer: Collins Business
Number Of Items: 1
Number Of Pages: 336
Publication Date: January 01, 2007
Publisher: Collins Business
Release Date: December 26, 2006
Studio: Collins Business

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Alternate Versions: Click to Display

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Editorial Review:

Amazon.com Review:
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

Product Description:


Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.



You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.






Rating: - The best book I read in college
This is by far the most interesting, useful, and important book that I read in college. Buy it, read it, learn all the tricks that people use to influence you as well as ways to combat those tricks and use them for your own good.

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Rating: - Dated Material
*****
James Gavitt says:
I was also confused by the choice between the two books and contacted someone at the Influence at Work organization. He replied, "Although both books are based on Dr. Cialdini's years of research into the Six Principles of Influence, Influence: The Psychology of Persuasion is an older edition. There are more updated references, more recent examples and more current stores in Influence: Science & Practice. Generally, Influence: Science and Practice is a more complete ... Read More

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Rating: - Good reading
I found some of these advices very much used and known, some new and helpful. Quite logic due to the 'age' of the writing. Anyway I was satisfied with the reading and I reccommend it to get a complete view of the issue.

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Rating: - Great Read! Fascinating!!!
This book is masterfully written. Dr. Cialdini really knows his stuff, what is more, he knows how to keep a reader engaged. This book was recommended by a student at Northwestern's Kellogg school of management. If you want to be able to compete with the likes of that tier of professionals, this is a must read.

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Rating: - An eye opening reading!
Cialdini's book elucidates the insidious strategies of compliance that are used by consumerists, marketers, politicians, and compliance experts to manipulate the masses.
His book is simple yet enlightening.
It makes an interesting and edifying reading.

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